I’m hearing this phrase more and more. Our church staff talks about creating content for small groups, sermon series, announcements, and videos. Friends in the marketing world tell me it’s what they do. Even though my book is out, I find myself writing parallel content for podcasts and articles and talks.
Everyone is creating content and most of it is being stored online. When you write a post on Facebook or Twitter or Instagram. When you write your notes for teaching. When you construct an email, business plan, or essay.
We’re all writers.
This week I share what I’m learning about content creation, but specifically - journaling.
Journaling is behind-the-scene content creation.
Writing thoughts down in a journal may or may not become anything for the world, but maybe it will. Journaling, drafting is a huge part of content creation. So is brainstorming, research, and experience. Next week I’ll share about publishing content. Publishing is hitting send, delivering, submitting your content.